You’ve heard him before. His voice is distinctive, light, high, constant, enthusiastic and Manchester accented. Vinny Shoreman always speaks with enthusiasm because he’s excited; excited about his job, about his goals, about his life. As a commentator that has worked on a litany of shows including It’s Showtime, Enfusion, and Yokkao amongst others, Shoreman has been ringside as some of greats of this era have fought. Not only has he seen them fight, as a premier mind coach, he’s also worked with many of the best combat athletes; Liam Harrison, Joe Schilling, etc.
“I’ve never been shy about coming forward,” Shoreman said to me one afternoon over a skype call. The 46 year old sat in his apartment in Liverpool, in Merseyside England, as he recounted his beginnings in commentating. “I went to a show in northern England and the promotion didn’t have a commentator. So I had a go. I’ve been at it for 10 years now.”
Those ten years have been busy for Shoreman. With the constant commentating I had to ask him how he maintained an excitement for the sport – what makes for a good fight and what sort of difficulties there are in working a job for so long. “It can be difficult when the fights aren’t high level,” Shoreman replied. “I can also be very biased but it’s not a complicated job but you do have to think on your feet and it’s difficult not to be honest so people, especially on the internet, can get very upset about what you say. It’s nothing personal, it’s just that the person who is fighting, is not fighting well… “
“What makes for a good fight? Sometimes there are fights that are supposed to be great but just aren’t. It’s over expectation. You don’t actually know what’s going to happen going into a fight but as a commentator you have to maintain that it’s the most amazing thing ever. It’s the whole mystery of the sport. You don’t know what’s going to happen. Look at Mayweather vs Pacquiao, disappointment of the century. “
“Putting together a good show is an eclectic mix. It’s a difficult cake to make but when the promoter and the matchmaker is as excited as you are for a bout. That’s a good sign. The public isn’t stupid. They know a shitty fight when they see one.”
Shoreman went on to extol not only his job but also his fellow commentators. “I’ve never commentated with anyone I’ve disliked. I currently work with Kieran Keddle, and have worked with Julie Kitchen and Rob Cox, who is fantastic. It can be a bit intimidating working with Rob. He’s so knowledgeable. We’ll get to talking about this and that and get a bit off track.”
While Shoreman may get off track when placed next to the encyclopedic knowledge of Rob Cox he is absolutely focused when it comes to helping his clients change their behavioral habits as a mind coach.
The father of three came to his second profession via a seminar held by Keith Mayer. Shoreman was down and out on his luck at the time, drinking too much and decided to turn himself around after attending the seminar and so he learned about Neuro Lingistiuc Programming, rapid inductations, future pacing, the tools that he would need to not only turn himself around but others as well. The desire to help has always been apart of Shoreman’s life, “When asked what sort of superpower I wanted as a child I always responded ‘To cure people.’ Because flying, invisibility, well that’s a bit post isn’t it? I mean sure you can fly, sure you’re invisible or can take a bullet but that’s sort of selfish. Curing people though…”
Starting as a mind coach in 2007, Shoreman has helped people get the best out of themselves. Nowhere is this more evident than in Joe Schilling’s top notch performance in Glory 17 in June of 2014 when Schilling went on to have three rematches with three opponents that he’d previously lost to. Schilling went to the last stage of the tournament and dropped a decision loss to Artem Levin.
In a trial video with fighter Liam Harrison, you can see Shoreman at work. His constant guided talk, allows for concentration, for focus, and gaining self belief.
“Everyone has problems and 99.9% of those problems are problems of self confidence. From someone working at a bar to a world champion,” Shoreman said.
In helping reinforce that self-confidence you need to be empathetic but “not get emotionally in the same place as the client. If they are nervous you don’t want to get nervous with them. You want to remain in a place removed from the emotions so you can see the whole picture, not in a condescending way. You need to have an intuitive understanding of what’s going on.”
His instinctive ability to know what is going on mentally with others was confirmed by Joe Rogan who when interviewing Shoreman, immediately confirmed the Manchester native’s abilities and ever since life has been busy for Shoreman. With continual sessions via skype, facetime, and in person sessions with clients world wide Shoreman is in constant demand along with his frequent commentating. While maintaining a busy schedule and regular work outs at Salford Muay Thai Shoreman still loves the sport. “I live a blessed life. I love the fans and I love the game. If that doesn’t come out when I commentate, when I speak, I’d be a liar.”